Apps are widely popular today, and a lot of people have made a substantial amount of money simply by selling apps, or smartphone games. It wasn’t long before other indie developer companies started to pop up and attempted to pull it off.
We all know how an app does not have to be too impressive to make tons of sales; all it needs is a good and creative idea that can utilize the full capability of your smart phone, and the app itself will be really engaging.
Pokémon Go is a really good example of that. It uses the full capacity of your device, it has an element of nostalgia, and an extremely good advertising campaign as well as a target group. All of these elements were responsible for its success and why many of its flaws were simply overlooked. Now we will go over some tips on how to increase the sales of your apps, and become a more successful developer.
Improve their visibility
In order for your apps to sell, they need to be more visible and easier to find. We know how, nowadays, online app stores are filled with apps that have a similar name, and all of this makes it harder for your app to be discovered. Moreover, an older app with more users and reviews simply outranks your product, therefore you can never be on top of the search results.
One of the things you can do is to use specific keywords in your app description, and your app will be ranked for those keywords. Also, make sure your description is as long as or a bit longer than its rival apps. Additionally, see to it that you find translators to translate those descriptions to other languages and use keywords that are relevant for that language.
Focus on Chinese, Russian, and other widely spoken languages to reach more people. You can use different tools, like the Google keyword planner to discover the difficulty of ranking for certain keywords, and how popular they are.
Also, when you are developing apps, try to be topical, so that your app is in a way connected to the upcoming holiday, or for it to be connected to the currently hot topic. Finally, try to make apps that are optimized for android, iOS and Microsoft devices, and this way, you will be able to reach a wider audience and gain more customers.
Advertise to the right people
Going for a too general app is never a good idea, because the market is flooded with them, and you’ll have a hard time advertising and outranking your rivals. Narrow down your target audience, and create a better app for a specific group of people; this will make your advertising a lot easier, and you can try out different apps of the same type to see how to improve on their design.
The next thing you can do is find blogs and social network groups that your targeted consumers are members of. Share your apps there or create content where you can have links that lead to your apps; this will also increase their visibility, and the right people will be more likely to discover them in general.
Allow apps to be purchased on your site
Finally, you need to be a professional developer and have your own site. Sure, you can have a blog section and list of all your products, but it would be good to not to limit yourself to only three stores like Google Play, the Android App Store, and the Microsoft Store, since there are others online stores, and your site can be one of them.
If you are to do this, make sure you allow different credit cards as payment methods, and contact a credit card processing company to make it possible. Also, go through the top credit card processors, to find out which one will be the best for your type of business.
As you can see, these are some basic techniques that you might not have been aware of as a newly fledge indie developer. So, work on your visibility and accessibility, and find the right places for advertising so that your marketing will have a significant impact. If you can pull this off, and it is not too hard, then you should witness an increase in sales.