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Franco Gussalli Beretta, CEO of Fabbrica D’Armi Pietro Beretta SpA. The group founded in 1526 and now in its 14th generation.

We’ve got the weapons for successful marketing

Whoever takes up the reins of the family business must then put something of his own into it. This has always been and will always be the rule in one of the oldest Italian industrial dynasties, the Beretta company of [...]